NIKE
THE CHALLENGE
WHATĀ DID NIKE NEED?
Nike needed content that captured the energy of grassroots basketball culture, not just polished studio campaigns."
THE INSIGHT
What did you understand that a standard production company wouldn't? e.g. "The best basketball content doesn't come from a set, it comes from the court. Real players, real energy, real culture."Ā
THE WORK
DELIVERABLESĀ
We created 6 pieces of video content for Nike at Melbourne's iconic streetball tournament, Summer Jam.
We worked closely with the Nike team over two months to bring this project to life, content that was distributed on social media and nationwide across Footlocker stores.
LETS WORK TOGETHER
